You can code. Learn to sell.

A guide to marketing your software, apps, and digital products

A software developer who understands marketing is unstoppable.

You’re tired of working on other people’s projects.

As a developer, you have one of the most sought-after skill-sets in the world. You can actually build things! For many, being able to take something from idea to product is magical. You have that ability.

The problem is finding a good idea.

You’ve tried! At the height of the App Store gold rush, you learned Objective-C. You launched your iOS app hoping for big sales numbers. It didn’t happen.

Now everyone’s trying to build a SaaS business. Others are selling their expertise in books and courses.

But the challenge remains the same…

How do you build something people really want?

Let me tell you a story.

I’d been the host of the Product People podcast for one year. After interviewing countless founders, developers and designers I couldn’t take it anymore.

These were folks who had all make their own thing.

I’d launched a few smaller products, but I was ready to do something big.

I started brainstorming ideas.

“You know what would be cool?” I thought, “if my podcast fans could buy a ‘box set’ of my best interviews.” Bands often release a “greatest hits” collection; why couldn’t I do the same for a podcast?

I didn’t tell anybody about the idea or even create a landing page. I just started building it.

After a week of work, I decided to do a pre-sale. I didn’t have a launch list, so I tweeted about it.

Nobody bought.

I couldn’t sell a single copy. Crickets.

Has that ever happened to you?

Don’t make these mistakes

Since that failed launch 3 years ago, every single time I’ve built a product it’s launched to paying customers.

There’s three mistakes most developers make when launching their own product.

I’ve designed an email course that shows you how to avoid them. You can get it here:

Learn the 3 mistakes developers make

Get this three-email mini-course, and avoid the common mistakes developers make when building products. I'll also send you the Marketing Checklist PDF.

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One more thing…

Here’s the dirty secret about marketing:

90% of marketing is making something people actually want.

You can try every trick in the book, but if there’s no desire for your product, people won’t buy.

Most marketing problems stem from problems with the product.

Lars Lofgren, speaker at MicroConf

This means finding product/market fit has to be part of your marketing strategy.

How do you do that? You focus on people first and you find their biggest pain point. Then you build a product that fixes that problem.

It’s not easy to spot those opportunities.

You need a complete marketing education

I’ve created a course that’s essentially Marketing 101 for Developers.

It’s for programmers who want to earn an income from the products they create.

I created it specifically for these three stages:

  1. Developers who want to build a product, but haven’t found an idea.
  2. Developers who are building a product, but haven’t yet launched.
  3. Developers who have launched, and are looking for their first 100 customers.

Does that sound like you? It’s time to take the next step

Join now