I was a keynote speaker at MicroConf Europe, in Barcelona. The talk was entitled:
“How to acquire your first 100 customers: 10 tactics to use after your launch”
Download my slides (PDF)
Highlights and quotes
Our culture is always looking for the formula to success. We say: “just give me the steps, and I’ll follow them!” But following the steps aren’t enough.
Marketing is dependent on you having:
- A product that people want
- An audience that’s reachable
- Effective channels for reaching that audience
Uniqueness is your product’s gateway drug. Humans gravitate towards things that are unique, surprising, or unexpected.
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