Justin Jackson’s talk at MicroConf Europe 2015

I was a keynote speaker at MicroConf Europe, in Barcelona. The talk was entitled:

“How to acquire your first 100 customers: 10 tactics to use after your launch”

Download my slides (PDF)

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Highlights and quotes

Our culture is always looking for the formula to success. We say: “just give me the steps, and I’ll follow them!” But following the steps aren’t enough.

Marketing is dependent on you having:

  1. A product that people want
  2. An audience that’s reachable
  3. Effective channels for reaching that audience

Uniqueness is your product’s gateway drug. Humans gravitate towards things that are unique, surprising, or unexpected.

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