On the Bootstrapped.FM forums, Khaja Naquiuddin asks:
I am full stack developer and getting started to launch a product. I don’t have any audience though. There is a famous advice on the internet by many entrepreneurs to start a small product first, before starting a big SaaS business. Do you think it is really true? Should I first learn the business by launching small products and then launch bigger SaaS products?
A mistake a lot of developers make is focusing too much on the form of the product, instead of who it’s for and what that customer wants to accomplish.
Here’s a helpful exercise: don’t start by thinking about what type of product you’d like to build, but rather ask yourself:
- What type of person would I like to serve?
- What are they struggling with currently?
- How can I help them right now?
This is the advice I got from Derek Sivers years ago.
He ended up making this video about it:
If you want to be useful, you can always start now with 1% of what’s in your grand vision.
For a customer, a product is just a means to an end.
It doesn’t need to be SaaS, an app, or hardware: it just needs to solve their problem.
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