I get hundreds of emails like this:
“I’m a full-time backend developer and I struggle with design and copywriting. Could you give me feedback on my website?”
I decided to compile my answer into this landing page cheat sheet (specifically written for programmers).
Download the landing page cheat sheet PDF here:
You’ll get a 7 page PDF download, plus a sample landing page. The PDF includes:
- A checklist of all the elements you’ll need on your site
- Example content from a proven high-converting web page
- Headline writing tips
- Tips for increasing conversion (how to use images, how to describe features, etc…)
Every landing page should communicate:
"Hey! You're in the right place. I can help you with your problem. I can make your life better."
— Justin Jackson (@mijustin) October 30, 2017
For your landing page to succeed, it needs to answer these questions:
- Who is this for?
- What is their struggle?
- What solution are you offering them? How will you make their life better?
- Why should they trust you?
- What action do you want them to take? (CTA)
The PDF describes each of these sections in detail, with sample copywriting.
What do you know about landing pages?
I’ve been doing product marketing for SaaS companies since 2008. I also run Landing Page Teardowns:
Here’s my complete bio:
Looking for more? Get the Marketing for Developers book!
One of the biggest mistakes developers make is they think they know what people need. But building something that meets a need isn’t enough. You have to create something people want.
I loved the book! The content is concise and damn actionable. I am a developer and a product designer. I’m pretty confident in how to build a product. However, when it comes to marketing and launching I had no clue where to even begin or what steps to follow. Marketing for Developers is my guiding light – with it I am not just a confident developer, but a confident founder!
Who is the book for?
Marketing for Developers is for programmers who want to earn an income from the products they create. I made it specifically for these three stages:
- “I want to build a product, but haven’t found an idea.”
- “I’m building a product, but haven’t yet launched.”
- “I’ve launched, and I’m looking for my first 100 customers.”
These tactics will also be useful for startups and teams to review together.
My friend Patrick Mckenzie has this great quote:
“As developers, you can create things, which is magical.”
You can build the application; this Marketing for Developers will help you to launch it to paying customers.